OKGo 驚愕のMVは日本で! ドローンとUNI-CUB で見せる新作

インターネット 2014年7月26日

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アメリカ合衆国・シカゴ出身の4人組インディー・ロックバンド、OK Go(オーケー・ゴー)のニューアルバム「ハングリー・ゴースト」が10月22日にリリース。収録曲「I WON’T LET YOU DOWN」の最新MVが話題になっています。

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MVは千葉で撮影されたもので、ドローンとUNI-CUBと J ポップの雰囲気が見事に融合した5分間の作品。

2012年のカンヌ国際広告祭で「森の木琴」という作品が金賞を獲って、その時にOK Goのリーダー、ダミアンと出会ったのがきっかけでしたね。

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引用 GIZMOD-舞台は日本。原野守弘さんが手がけるOK Goの新作MVに込められたクリエイティヴより


Busby Berkeley – Girl Crazy (1943)

20世紀の名作に、21世紀の技術や要素を取り入れることで新しいクリエイティブが創造されていたんですね。今回の作品では特に、日本版セグウェイとUNI-CUB、空の産業革命ともいわれる無人飛行機ドローンの採用で、「アナログ + デジタル 」に加えてロボットのような動きの「人」 の要素が取り入れられるアート。デジタルとアナログの融合が見せる新しいクリエイティブ、たった5分間につめられた日本のトップクリエイターのこだわりの作品です。

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作品中 OK Goが乗ってる乗り物?日本版セグウェイ UNI-CUB

実際に撮影に使用された UNI-CUB は商品化については現状未定ではあるものの、今のところ未来科学館で乗車体験は可能です。(2014年11月現在)


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クリエイティブディレクター原野守弘氏 過去の作品

カンヌ国際広告祭、金賞受賞作品 NTT docomoのWebCMで知られる「森の木琴」(2011)。全長44m のヒノキの木琴が大自然のなかで奏でるやさしい旋律に癒されると同時に、木琴を転がっていくウイニングボールをついついがんばって、と応援したくなってしまう。木琴と森、人工物と自然が見事に調和しており、国内外問わず多くの人を惹きつけました。ここからも今作に似たデジタルとアナログの融合、原野氏の作品への強いの”こだわり”が見てとれる作品。こちらもあわせてチェックしてみてください!

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